Martell has announced limited-edition releases across its entire core cognac range for Chinese New Year 2026, marking the Year of the Horse. The French cognac house will release special bottles from VSOP to XXO featuring custom calligraphy by Chinese artist He Datian, alongside a 500-bottle limited release of L’Or de Jean Martell Zodiac Edition.

The connection between Martell and the horse runs deeper than symbolism. In modern Chinese, the word for horse matches the first character of Martell’s name.

“This year holds special significance as in modern Chinese, the word for horse matches the first character of Martell, reflecting a deep, natural connection to this noble and free-spirited animal, echoing Martell’s own audacious spirit,” the company stated in its announcement.

This marks the first time Martell has extended its Chinese New Year celebration across its complete core portfolio.

Artist He Datian, known for his horse drawings, created bespoke calligraphy where horses emerge from the Chinese characters forming the word Martell. Each design was adapted to match the personality of each cognac expression

Martell Noblige limited Edition 2026 – Chinese New Year of the Horse – is presented in a vividly coloured box designed by He Datian which bears a rearing horse which dramatically conjures the cognac’s vibrant, energetic personality. In honour of the Chinese Year of the Horse in 2026, Maison Martell celebrates its special bond with this noble and free-spirited creature through magnificent calligraphy emblazoned across its most emblematic cognac